PRIVACYLAB

From a dusty image to
an attractive brand.

LOGO, WEB and BRAND IDENTITY DESIGN

Together with founder Martine van de Merwe I’ve developed a brand strategy and visual identity for PrivacyLab.

Martine approached me as the founder of a new startup. She has extensive knowledge on the subject of information security management and is on a mission to create awareness — “because personal matters matter.

The challenge was to turn a discipline with a dusty image into an attractive brand that resembles her core values. We defined a brand strategy for PrivacyLab. She aims to inspire, motivate and stimulate participation from all parties involved. High quality measures help achieve a higher level of security. With the help of an engaged expert you'll learn how to secure all your sensitive information.

Atelier Pan PrivacyLab branding logo design web brand identity strategy
Atelier Pan PrivacyLab branding logo design web brand identity strategy

Objective

The objective was to turn a discipline with a dusty image into an attractive brand that resembles the core values of PrivacyLab, evokes professionalism and trust, and helps Martine come forward with confidence.

Approach

Together we defined a brand strategy for PrivacyLab during a Private Branding Workshop.

Based on the result of the workshop I've designed an attractive logo. 

Next we developed a whole range of brand assets that resulted in a professional online and offline presence for PrivacyLab.

Results

It has become a brand with a friendly look & feel that evokes professionalism and trust.

"I get lots of compliments on how nice and professional it looks."

— Martine van de Merwe, founder of PrivacyLab​ Nederland

Atelier Pan | PrivacyLab brand identity
Atelier Pan PrivacyLab branding logo design web brand identity strategy
Atelier Pan | PrivacyLab brand identity
Atelier Pan | PrivacyLab flyer
Atelier Pan PrivacyLab branding logo design web brand identity strategy
Atelier Pan | PrivacyLab brand identity
Atelier Pan PrivacyLab branding logo design web brand identity strategy
Atelier Pan | PrivacyLab website
Atelier Pan PrivacyLab branding logo design web brand identity strategy
Atelier Pan | PrivacyLab brand identity

"As a starting entrepreneur who values quality, I wanted to go for a professional appearance from the start. I am (still) a sole proprietor, but I don’t think this should show immediately from my website and other publications.

So I ended up with Simon from Atelier Pan. We started with a comprehensive workshop [a Private Branding Workshop] where we discussed which services I'm going to deliver and what my motives and desires are. Simon has translated this into a beautiful house style with logo, website, business cards, brochures and stationery. I get lots of compliments on how nice and professional it looks. With this house style, I can now come forward confidently.

"I get lots of compliments on how nice and professional it looks."

Atelier Pan | PrivacyLab Martine

Despite the physical distance between The Netherlands and Spain it’s easy to work with Simon. He is very approachable, listens carefully to all comments and incorporated it into the design quickly.

In short, a good cooperation with a good result."

— Martine van de Merwe, PrivacyLab

You deserve to get noticed. Get in touch. I'd love to help you stand out and attract the right clients with your brand.

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