By Simon Droog — a Dutch self-taught brand designer from Barcelona
At Entrepreneur.com I regularly read valuable and useful articles on branding and brand identity. Definitely interesting for you as well. That's why I made a selection of 5 articles with 22 tips in total to help you get attention with your brand.
Attention grabber #1:
5 BRANDING mistakes made by every starting entrepreneur, but shouldn't
— Image: Shutterstock
Many starting entrepreneurs or startups are not working on their brand or branding. They have better things to do, right? Still it's better start with branding right away, because branding is important — even for smaller companies.
But before you start working on your brand, be careful not to make these 5 beginner mistakes:
- You have an amateur logo.
- Your brand is not consistent.
- You don't have a tagline.
- You're not paying attention to competitors.
- You don't know who your clients are.
Read the full article: 5 Rookie Branding Mistakes Every Entrepreneur Makes But Shouldn't
Attention grabber #2:
5 TIPS for building a strong brand identity
— Image: Tempura | Getty Images
Is my brand that important? Your brand is everything! An attractive brand is makes your potential clients interested long enough to take a look at what you're offering. Your brand is like an spokesperson for your business. The first person people see and talk to when they come in contact with your business — the first impression they get of your business.
Here are 5 tips to help you create a strong brand identity:
- You're selling a brand, not a product.
- Your brand should be a representation of who you really are.
- You're as good as the art and copy you use.
- It's ok to choose for a rebrand.
- Don't rely on short-term gimmicks.
Read the full article: 5 Tips for Building a Strong Brand Identity
Attention grabber #3:
5 TIPS to get your brand noticed
— Image: Shutterstock
What do you do to stand out in the crowd? Your brand is a representation of your identity as a business. That's why you want to show who you are and what you do. And most of all: you want the right people to notice your brand.
Here are some elements you can use to stand out in the crowd:
- Distinct logo
- Brand assets
- Collaborate with influencers
- Well designed website
- Email marketing
Read the full article: How to Get Your Brand Noticed
Attention grabber #4:
IN 4 STeps to a brand identity that works
— Image: Shutterstock
It makes sense that small business owners think branding only works for big corporations. But that couldn't be farther from the truth. Brand should be a priority for small businesses as well, despite the fact that it's a complicated subject. Why is it that important? Your brand gives people the opportunity to get to know and trust you — and trust is what makes them buy from you.
Here are 4 tips to create a brand identity that works:
- Find your purpose.
- Find your own voice.
- Keep it nice and short and keep it simple.
- Turn your clients into ambassadors for your brand.
Read the full article: 4 Steps to Create a Lasting Brand Identity
Attention grabber #5:
3 CHANGES IN THE WORLD OF BRANDING AND MARKETING
— Image: Christian Aslund | Getty Images
Most successful entrepreneurs work on long-term solutions for their brand instead of hoping for overnight success. This mindset is essential in the world of branding and marketing these days. Your brand is a collection of small efforts instead of one big campaign.
Here are the 3 changes you can benefit from as an entrepreneur:
- Everybody can get attention, not just the big corporations.
- Target the right audience (like a laser) is more effective than trying to reach everybody (like a shotgun).
- From a sprint to a marathon. Creating an effective brand takes time and patience.
Read the full article: 3 Shifts to Make Your Brand Effective
ATTRACt the attention of your client
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