—The biggest lesson I learned from reading: Ask by Ryan Levesque.
Do you know what your clients want?
Do you know what they need?
Do you know what they came to you for?
And why you?
—Did you ask them?
Do your clients know what they want?
Do they know what they need?
Do they know what they came to you for?
And why you?
—Did you ask them?
I just finished reading a book called —Ask : The counterintuitive online formula to discover exactly what your customers want to buy...create a mass of raving fans...and take any business to the next level by Ryan Levesque (affiliate link, just so you know) — and it dawned on me that I don’t know any of these things.
And I never asked.
I did try and I thought I knew —As you probably did.
But I’ve been asking the wrong questions.
ASKING THE RIGHT QUESTIONS
When building an outstanding brand, knowing your clients is key —together with knowing yourself.
And asking the right questions will help you to get to know them a lot better.
The right questions.
Questions about what they want, question about what they need —are very difficult to answer accurately.
But there are questions that are a lot easier.
The two types of questions people can accurately answer:
What they don’t want; and
Questions about their past behaviour.
—as Ryan says in the book.
This was a real eye-opener for me.
I’ve been asking the wrong questions —What questions have you’ve been asking?
HOW TO SUCCEED? TAKE OUT THE GUESSWORK
As Ryan explains in the book, there are ways to ask the right questions that’ll help you get to know your clients better. He describes a process that has helped him build successful brand after successful brand in 23 different markets. He writes: "Things began to work when I combined good old-fashioned, on-the-street salesmanship with a sophisticated, statistically based model of survey questions to get feedback from our customers."
That sounds a lot more complicated than it is. However, it can be quite tricky to get it just right. But, I believe with a little trial and error —it can be done. Try, Fail, Adapt —until it works.
"How do you succeed in market after market with nearly 100% success? You take out all the guesswork.”
The book is filled with more valuable tips, strategies and how-to's to really get to know your clients —by asking them the right questions: Ask : The counterintuitive online formula to discover exactly what your customers want to buy...create a mass of raving fans...and take any business to the next level.
I NEED YOUR ADVICE ON SOMETHING...
So, I’d like to do things a little bit different from now on. I hope that’ll help me get a better idea of your branding challenges… so I’ll be able to better help you deal with that. If you could take 5 minutes to tell me what your #1 single biggest branding challenge that you’re struggling with in your business right now… If you could take 30 seconds to tell me what that is, [A] it would mean the world to me and [B], most importantly, I’ll be able to use that information to gear my upcoming articles and products towards topics you specifically want to know more about.
As a way of saying thanks for your feedback, you’ll receive a 40% discount off the branding product as soon as it becomes available.
Tell me about your biggest branding challenge:
Thanks so much,
Atelier Pan | Branding for Conscious Entrepreneurs
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