Your brand is everything — Atelier Pan

Your brand is everything

This article is inspired by the Startupcamp podcast: 5 Steps To Building A Beautiful Brand

"You can only make a first impression once, so make sure it is a great one."


They say that your brand is what people are saying about you, when you’re not in the room.

Your brand is not your logo. Your brand is not your matching graphic design. Your brand is not how you advertise. Your brand is not your product. Your brand is the all-encompassing feeling, the experience your clients have when they interact with your business.

In short: Brands are just feelings.


You have an attractive brand that speaks for itself. An attractive brand that exactly shows who you are and what you stand for. Your message, visual identity and website all working together for you. They exist to help you make the impact you’re looking for —to help you make a difference.

Wouldn’t that be great?


What is the goal of branding —of creating a brand? The goal of branding is to differentiate yourself from the rest. But how will you make sure you’re going to be so different that you’ll get noticed and that you’ll be remembered? 100% of your clients are people and people make choices based on their emotions.


How does that work exactly? People are driven by how they feel about situations in their lives. They can for example worry endlessly about their problems: “How will I be able to pay my rent this month?” Or a problem faced by many parents: “Who will take care of my daughter Merel when I’m off to work?” and “Will she get all the attention that I believe she deserves?”

But how does this help me stand out in a competitive market? How can I create a brand that’ll evoke the emotions that I want to evoke? Well, it begins with two things. These two things determine the succes of your brand:

  1. In what way you’re offering your service to your clients based on their emotions.
  2. And how well you communicate this to your clients with your copywriting, video’s, photography and graphic design.

That’s why offering your service based on emotions is key. It’s an idea, a belief, a solution so attractive that it evokes an emotional response in all who see or hear it.

Now the question is: What is the core of your business? Which fascinating idea evokes an emotional response in those who see, read, hear or feel it?

In the example I gave above about a problem faced by many parents it could be something like: Piece of mind that your kid is in good hands. You can go to your work with piece of mind and you’ll know that your kid is safe and that it’ll have a good time.

After that it’s about how you’re going to package your idea. Take your idea and make it consumable, presentable and attractive. This is when graphic design comes into play.

Great design creates:

  1. ​Credibility,
  2. Trust and
  3. Professionalism.


You have a dream, a vision. You want to make a difference.“But how do I create a brand that’ll make this happen for me? And where do I start?”I know that this can be intimidating. But don’t worry. That’s normal if you haven’t created a successful brand before.

Let me help you.


For PrivacyLab Nederland I developed a brand strategy and visual identity with Martine.

Martine came to me as a starting entrepreneur with a pile of experience on the subject of information security management and a mission: “Personal matters matter.”

The challenge was turn a dusty image into a powerful brand that evokes her drives. We developed a brand for PrivacyLab that evokes inspiration, motivation and participation. With quality service to safety. Martine knows what she’s talking about and will help you deal with sensitive information with her own hands-on and personal approach.

In the end it has become a friendly brand that looks professional and trustworthy.

Atelier Pan | Your brand is everything | Success story PrivacyLab

The process:

  1. Define your identity —Discover who you are, your values and how to position yourself.
  2. Develop the assets that’ll get you noticed —Create all the materials you'll need to differentiate yourself.
  3. Become a change maker —You’ll have a professional brand that communicates your identity clearly.

Let me help you.


During the live workshop we'll lay the groundwork for your identity as a conscious business. In about 4 hours you'll discover who you are, what your values are and how to position yourself. 

The perfect start for your (re)brand.​

You'll discover how to tell a clear story that makes a connection. It'll help you boost your credibility, attract the right clients and grow your business. Normally I charge € 197 for a workshop like this, but I'd like to offer it to you for only €47, because I want to get to know you and share this knowledge with you.

Decide quickly as I only have a few openings available for every workshop.

Atelier Pan Dare to be Different live workshop

With pleasure,


Atelier Pan | Brand Design for Conscious Entrepreneurs

PS. SHARE this article with your network by clicking on the Facebook, LinkedIn, Twitter and Google+ buttons, because that way your fellow change makers can also benefit from this material.​

Leave a Reply 0 comments