As a graphic designer at Atelier Pan I've developed visual identities for quite a few companies. And after we've delivered the identity to our clients, it’s not uncommon that we get requests for custom files that were not included in the extensive file package we delivered. Of course we’re more than happy to help them out. Not problem. However, I can imagine it can be quite frustrating for them to have to ask us for help all the time.
A common complaint I hear from prospects when I ask them about what frustrates them the most about graphic designers and graphic design in general, it’s usually something like this:
"I need another size of my logo for this and this, but I have to go and ask my designer (again) to make one. Sometimes I even have to pay extra for this —depending on the designer of course [Atelier Pan e.g. doesn’t charge extra for these kinds of requests]. But the most annoying part is that I have to wait for my designer to send it to me, when in fact I kinda need it right now."
Here's another one I hear a lot:
“I have no idea how to properly use my visual identity. I received all these different files, logo’s, fonts, colours and images that I 'should' use for my branding, but I fear that I won’t be able to make heads or tails of all these assets. I remember asking a colleague of mine about that yellow we have in our logo: Was it #EEF66C or #F5D014? I always forget.”
At Atelier Pan we aspire to make it as easy as possible for you to work with your visual identity. And I may have found a great tool to help you do so.
CONNECT YOUR BRAND TO THE WEB
A while ago I stumbled upon a tool called Brandisty and it looks very promising. Let's have a look at what it is and what it does:
Brandisty hosts your brand in the cloud so you can store, modify and distribute it with ease. They handle vector image resizing, typography, color pallet generation, colorspace conversions for digital and print and all without you needing to know Photoshop or Illustrator.
You can store all your brand-assets in one easy-to-access place. From your brand manual, to your vector logo’s, colour palette and fonts. And when you need a specific size of your logo for a document you’re working on, just go to your Brandisty page and 1. select your logo, 2. the size you need and 3. click download. And you’re done! Or when you need the colour code for that special yellow real quick. Just go to your Brandisty page and it’s there!
- No more hassle with contacting your designer
—even if he or she is always there for you to help out.
- No more waiting for the file to be delivered
—time you could definitely use for something more useful.
- No more doubts about the right colour codes
—the code for that special yellow is there at your fingertips.
HOW TO USE THE TOOL
At the moment we’re testing the tool for a client. And to give you a little preview, here's what it looks like when you're using the tool:
Easy access to all your logo files.
Just select a logo, the filetype you need and the size. Then click download and you’re done!
All your colours in one place —with their respective CMYK, RGB and Hex codes.
There’s even a place for your fonts and images.
Now I bet you’re thinking: “What’s all this going to cost me?”
Well they offer you a free account where you can store up to 10 assets, but they also offer paid accounts if you need to store more assets. And you can try out the paid accounts for free first, if you’re interested.
Brandisty pricing: https://brandisty.com/pricing
WHAT DO YOU THINK?
The easy online access to brand-assets is practical for both the designer and the client and could save either of them a lot of time and money. Like I said, we’re still testing the tool. But so far I like what I see. I hope to post an update soon with a review from the client.
In the mean time, try it for yourself.
And let me know what you think.
Do you like it? Would you use it?
And if you’re already a user, how is your experience so far?
We’re considering offering the Brandisty tool as an extra service for clients. If we’re still this enthusiastic after some more testing, would you be interested in a service like this?
Let me know in the comments below. I love to hear your thoughts.
Be the guide, not the hero!
Atelier Pan | Outstanding Visual Identities for Changemakers
I’m not affiliated with Brandisty in any way —I’m just enthusiastic about their tool and I thought I’d share it with you.