Looking back — 3 Most popular branding articles from 2016 — Atelier Pan

Looking back — 3 Most popular branding articles from 2016

To help you get off to a great start for 2017, here are the 3 most popular posts from 2016.
Just in case you missed them ‘last year’ ?


  1. Storytelling: a simple how to that will improve your business
  2. 7 Far-out tips to improve your business cards
  3. Oh no! Not another “brand identity trends for 2016” article



Atelier Pan | Storytelling

Years ago Donald Miller from Storybrand was looking for a way to simplify his marketing. And because he’s a writer, he’d been studying story for years and he knew it was the most powerful tool to compel a human brain. He wanted to tell a better story with his company, but needed a simple process to pull it off. So he created the 7-part framework that is now the foundation of StoryBrand. And the results were fantastic.

He talks about #storytelling and how you and I can use his strategy to grow our businesses.

The biggest eye-opener for me was this:

“Your brand is not the hero of the story. Your customer is.”

— Donald Miller, StoryBrand

NB. I'm organising a live workshop on January 13th, 2017 on how to use storytelling for your business (based on the StoryBrand framework). The event will be in Dutch.

Read the whole article to discover the 7-part framework and how you can use this strategy to grow your business:
Storytelling: a simple how to that will improve your business



Atelier Pan | 7 Kickass tips to improve your business cards

Your business card can be so much more than it is right now. Almost every business card I’ve even seen has been about promoting yourself and your business and I think that’s a missed opportunity.

What if you could give value to your prospects on your cards as well? And not just on your website?

It’s all about giving value first, before asking for the sale these days. People want to get to know you first. You need to build trust. And one of the best ways to do that, is by providing value. You offer them a taste of your abilities, so they can figure out if you’re the right person for the job for them.

More and more entrepreneurs (and/or businesses) make their websites all about giving value, but that’s where it ends. I propose to:

“Make your whole visual identity about them, not about you.”

With your business card you have a valuable opportunity to start giving value right after you meet a new potential client.

Read the whole article for the 7 far-out tips on how to boost your own business cards:
7 Far-out tips to improve your business cards



Atelier Pan | Brand identity trends for 2016

I loved what 2016 was about — branding-wise —and I feel that the 3 trends for 2016 are staying just as relevant for the upcoming year, 2017.

Your brand is all about the people it serves.

And that will stay the same in 2017.

Brands are shifting (or have shifted) their focus to the consumer and the client. They’ve become client-centred. A trend that’s been going on for a while now and is still growing in popularity.

When your potential clients are looking for a product or service they tend to value authentic brands more these days — brands that show who they are, what they care about and focus on how they can serve their client in the best possible way.

How to make your brand all about the people it serves?
Focus on the 3 branding trends I talk about in the article:

  1. From brand to brand experience
  2. Make it personal
  3. Humanize

Read the whole article to not miss out on these 3 outstanding branding trends you need to know about:
Oh no! Not another “brand identity trends for 2016” article



Atelier Pan | 7 keys to get the spotlight on your brand

I didn’t want you to miss this one, just because it’s number 4 on the list. Standing out from the crowd and getting the spotlight on your brand is one of the most difficult parts of branding. I believe, however, that when you focus on these 7 keys, you’ll be able to make that happen.

The 7 keys:

  1. Be Unique
  2. Be Consistent
  3. Be Memorable
  4. Be Meaningful
  5. Be Clear
  6. Be Honest
  7. Be Yourself

Read the whole article and check out the infographic:
7 Keys to get the spotlight on your brand


How much is a confusing website costing you? How many opportunities are you leaving on the table?

If you're interested in attracting more attention with your website, grab your own copy of the Free ebook: Bite-sized Brand Boost right now.

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With pleasure,


Atelier Pan | Brand Design for Conscious Entrepreneurs
Become more credible, attract the right clients and take your business to the next level.

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