—The end of the year is approaching rapidly. Are you ready for 2017?
Most conscious entrepreneurs don’t think about strategies. They make brand decisions (or business decisions in general) without looking at the bigger picture, usually to achieve short term results.
So, how has that been working out for you and your brand?
Long term results is where your focus should be. This is where the big opportunities for growth lie and how you can ensure the continuity of your brand. What you need is (a) vision.
"If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you."
— Steve Jobs
At Atelier Pan I plan one day every year to create that vision, usually at the end of the year — Vision Day.
I recommend you do the same.
BRAND VISION PLANNING
Vision planning consists of three separate phases. I start with:
REVIEWING THE PAST
ANALYSE THE PRESENT
PLAN FOR THE FUTURE
Use the workbook I use. It'll help you review the past year, analyse the present and plan for the future.
1. REVIEWING THE PAST
When you're reviewing the past, you want to find out what went wrong, what went great and what was your involvement in these events. To do that, just ask yourself questions like (and list everything that comes to mind):
- What went wrong this past year?
- What did I do wrong with your brand this past year?
- What went great this past year?
- What did I do great to make that happen?
2. ANALYSE THE PRESENT
The best way to analyse the present is by doing a SWOT analysis. For those who don't know what a SWOT analysis is, it's an analysis to find out about your current Strengths & Weaknesses (internal factors) and the Opportunities & Threats for/to your business (external factors).
Think about areas like branding/marketing/social media/engagement, your products/services and brand assets. But also about chances/changes in your market, about your competition and new technologies.
Make a diagram with the internal factors in the top corners and the external ones is the bottom corners (like the one in the image below) and list everything that come the mind.
— SWOT analysis diagram (from my free Vision Planning workbook)
3. PLAN FOR THE FUTURE
After you've completed your SWOT analysis, you can start planning for the future (the upcoming year). Answer the following questions with your results from the SWOT analysis in mind:
- How can I build on my strengths?
- How can I overcome my weaknesses?
- How can I make use of opportunities?
- How can I keep away for threats?
Finally, take a paper and divide it in 12 parts (one for every month of the year) and list one area of focus for every month (like in the image below).
— Focus calendar (BONUS that comes with my free Vision Planning workbook)
You learn valuable lessons from reviewing the past. From analysing the present you gain insights into your strengths & weaknesses and opportunities & threats for your business. Planning for the future gives you focus & direction that results in improvement.
Your vision will help you make a difference, if you act on it.
"Vision without action...
is merely a dream.
Action without vision...
just passes the time.
Vision with action...
can change the world."
— Joel A. Barker
That’s why I’m offering you this workbook. In this workbook you’ll find four practical worksheets with questions and diagrams that’ll make you think, and a calendar to help you plan your vision for the upcoming year.
When you've planned your Vision Day and you're ready to begin, grab your own copy of the workbook I personally use.
Start 2017 off with a bang!
Good luck 🙂
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Atelier Pan | Brand Design for Conscious Entrepreneurs
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