—Helping others… why should I help others first?
I’m a business… That doesn’t feel right.
It feels weird and even counterintuitive to give first.
I understand why it might feel that way at first, but I think giving first is a great opportunity to build trust with your (potential) clients.
"Helping is the new economic currency that can revolutionize businesses in every industry."
CREATE A CONNECTION
I remember a conversation I had last week with a potential client of mine. We were on the phone and he was having trouble with his branding and the positioning of his business in the market. And we talked for two hours before we even discussed my services, my packages or my prices.
I was able to give him ideas and feedback on how he’s doing things right now, what could be his unique selling point and how he can position his business in a way that helps him stand out from the crowd.
So giving first was a great way to create a connection with my potential client. He got the chance to get to know me a little bit better. It’s like he was able to dip his toe in the water first before deciding to dive in (which he eventually did.)
It works like a magnet.
Your ability to give first will attract potential clients. When you give first, people find that attractive:
“He just gives willingly… that must say something about his personality, about the way he works, about his commitment towards his clients, about his eagerness and sincerity.”
IMPROVE YOUR EXPERT POSITION
So giving first can feel counterintuitive, but because you are showing the things you know, your knowledge, your expertise, you increase your level of authority.
Because you’re giving first —maybe by writing articles or blogs, or a free introduction course, or having that free phone call to get to know you, you show that you know what you’re talking about.
—Photo by: Bart Notermans Fotografie
I think these days people do business with you because of who you are and what you can do for them. The personality you bring into the mix, the relationship that you build with your client, makes all the difference in the world. And helping others or giving first is a great way to show your personality and make that connection.
HOW ARE YOU HELPING OTHERS?
To help you, I’d like to offer you a gift card for a free branding call (20 minutes)… that sometimes turns into a 2 hour conversation *wink*
It’s a great opportunity for you to get to know me and maybe I can help you with standing out from the crowd —boosting your credibility, attracting the right clients and taking your business to the next level, so you can make a difference.
All you need to do is answer the question in the comments below and I’ll send you your gift card:
What do you do (or can you do) to help? What do you (or can you) offer to give first?
Atelier Pan | Brand Design for Conscious Entrepreneurs
Become more credible, attract the right clients and take your business to the next level.
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