A few weeks ago I talked about how you can set your visual identity on fire. And the key point was:
“Make your visual identity about them, not about you.”
Today I want to give you 7 practical tips to improve your business cards —based on this statement: Make your business cards about them, not about you. Almost every business card I’ve even seen has been about promoting yourself and your business and I think that’s a missed opportunity. Your business card can be so much more. What if you could give value to your prospects on your cards as well? And not just on your website?
There are several things you can do to help your prospects right here on this little piece of real estate that is your business card.
Here are the 7 tips that’ll make your business card kick ass:
1. HAVE A CALL TO ACTION ON YOUR BUSINESS CARD
You can use one side of your card as a Call To Action (CTA) for your prospects. That way you’re using your card as an ‘ad' to promote what you can do for your prospect, instead of just listing your credentials. E.g.:
- Call me for a free [add an offer for: free first consultation, session or training].
- Go to my website for [add your free gift, report or ebook].
- If you’re in the neighbourhood, come in for a coffee and [add an offer for: something valuable for free].
2. LEAVE ENOUGH WHITE SPACE
When you’ve had an interesting conversation with a prospect, you usually give your business card to be able to continue the conversation at a later time. Wouldn’t it be nice to have some space for notes about the conversation? That way you’ll remember exactly what you were talking about and if you promised to take action on something specific.
Your prospect might want to remember those things as well, so leave some white space on your cards for them to write on. They’ll have an easier time to remember you and the things you were talking about.
3. ADD SOCIAL PROOF
If you have a great testimonial that shows the benefit of your services or product, add it to your business card. It gives your prospect a preview of what you can do for them (from the perspective of a satisfied client) —one or two sentences. It shows that you’ve done something similar before (with great results). And it increases your status (level of expertise) in the eye of your prospect.
You can also list names or show logos of well-known clients you’ve worked for or with.
4. MENTION RELEVANT MEDIA APPEARANCES
This is similar to number 3. If you’ve been in the media, show that on your business card. E.g. seen on… Again, it will increase your status in the eye of your prospect. And it'll give them a sense of your reach and influence.
5. SHOW THAT YOU'RE THE EXPERT
Make a list of 10 tips that are useful to your prospects and post it on your website (e.g. as a blog article or webpage). Now put 1 of the tips on your business card with a link to more tip in the blog article or on the webpage. Something like this: Tip 5: […]. For more tips go to: [link].
You can even make 10 different cards, all with a different tip on each of them. Some printers have this option available for business cards, e.g. Moo.com (affiliate link)
6. SHOW GOOD WILL
E.g. by adding a positive, motivating and helpful quote to your business card. Something to inspire your prospects:
“Here’s to the crazy ones. The rebels. The troublemakers. The ones who see things differently. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do."
7. USE YOUR CARD AS A REFERRAL TOOL
You can also use your business card as a referral tool. If you add something like this:
Then you give a satisfied client 3 of your business cards that she can give to a friend or someone else (just like her) in her network that could really benefit from what your offer. Your business card instantly becomes a gift card. Your satisfied client feels good that he can give away a gift. Your prospect feels good, because she received a nice gift. And you’re happy, because you can make a bigger difference.
WHICH TIP IS YOUR FAVOURITE?
There you go —7 far-out tips to improve your business card.
You don’t have to use all of them. I’d suggest you choose 2 or 3 from the list above and use those to your advantage.
And to stimulate you to really improve your business card and your brand image, I have a question for you that’ll enable you to get your hands on the pdf ‘Ultimate Business Card Checklist’.
Please answer this question in the comments below:
Which tips are your going to implement on your next business card?
And as soon as your comment is placed, I’ll send you the print ready pdf 'Ultimate Business Card Checklist’.
Atelier Pan | Brand Design for Conscious Entrepreneurs
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