How to tell your story with visuals (10 essential steps) — Atelier Pan

How to tell your story with visuals (10 essential steps)

Atelier Pan | Infographic presentation and workshop

Yesterday I had the privilege to give a presentation and workshop to a group of students from TU Delft (Delft University of Technology). I was asked to tell them something about how to make an infographic and give feedback on their infographics. In the end I ended up talking about the 10 essentials you'll need to make a great infographic. And I thought you might find these valuable as well, so I decided to share them with you.

But first I’d like to tell you a short story:


You’re on a holiday, with your girlfriend or boyfriend.
And you’re driving your car along a winding road in the mountains.

The sun is shining, the music is playing, wind is blowing through your hair.
The view is spectacular.

After a while the road takes a turn to the right and there are rocky hills on both sides of the road.
A sign is coming up in the road, to warn you what lies ahead.

Would you like the sign to say:

Atelier Pan | Visuals

Or this:

Atelier Pan | Visuals

Which one would you prefer?
The first one with text or the second one with an image?

I bet you’d choose the second one.

Bring order to chaos

Well that’s what infographics are all about.


According to the Oxford dictionary an infographic is:


1. A visual representation of information or data, e.g. as a chart or diagram.

An infographic, however, is more than just showing a graph in an aesthetically pleasing way.

“Graphics can often communicate (scientific) concepts more efficiently than words, for any audience.”

—Jen Christiansen, Art Director of Information Graphics at Scientific American

When you’re making an infographic you’re actually telling a story. And you have a lot of data available to make your point. Now all you need to do is turn all this into a compelling visual representation.​

Atelier Pan | Visuals

An infographic consists of 3 elements:

  • Data: When you use data, make sure it's reliable and timely
  • Design: Choose a theme with consistent use of colour, fonts, imagery and icons.
  • Story: Describe the problem in a clever way with a clear message and a clear solution.

When these three elements overlap, you get a great infographic.

Make your data user-friendly and tell your story…


When you’re making an infographic, you basically need 10 essentials divided into 5 phases:

Atelier Pan | Visuals

5 phases framework by Francesco Franchi

Phase 1: Research

Phase 2: Sort information

1. What is your message?
2. 10 story point (max.)

Phase 3: Page organization

3. Make a story board
4. Create a hook

Phase 4: Design

5. Show, don’t tell
6. Use high quality images
7. Choose a colour scheme
8. Choose your fonts

​Phase 5: Text editing

9. Tell your story
10. List your references

Would you like to see the whole presentation?

With detailed explanation about the 10 essentials (+ bonus tools)

Atelier Pan | Visuals

I’ve made a recording of the presentation for you. In the video I’ll tell you more about why infographics work, how to use an infographic and more detailed information about the 10 essentials with examples. And as an added bonus I have some very useful tools for you to make your infographics even better. I’d like to send you the video. All I need is your first name and best email and I’ll send you straight to the video.

*I hate spam too. I'll never sell your contact information and always treat it with respect. I'll redirect you to the video of the presentation and I'll send you additional information once in a while. You'll be able unsubscribe at any time.

Do you still have any questions about infographics?

Just ask your questions in the comment box below and I’ll be happy to answer them.

And, if you’re looking for someone to give a workshop about infographics at your company or group, just send me an email. I’d love to talk to you about the possibilities. I always enjoy giving a workshop on this subject!

With pleasure,


Atelier Pan | Visual Identities for Change makers

PS. SHARE this article with your network by clicking on the Facebook, LinkedIn, Twitter and Google+ buttons, because that way your fellow change makers can also benefit from this material.​

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