LINDA GRAANOOGST — Atelier Pan

LINDA GRAANOOGST

Make the headlines
with a brand new face.

LOGO and BRAND IDENTITY DESIGN

Linda Graanoogst is a publicity coach, brand journalist and trainer at 'Met gemak in het nieuws' (Make the headlines with ease, in Dutch). After a few years since the foundation of her company she thought it was time for a more professional look & feel for her brand.

Atelier Pan Linda Graanoogst Logo Brand identity Web design

Before

Atelier Pan Linda Graanoogst Logo Brand identity Web design

After

Atelier Pan Linda Graanoogst Logo Brand identity Web design

Objective

The objective was to design a more professional look & feel for the Linda Graanoogst brand that would appeal to her ideal client — middle aged upperclass entrepreneurs that want to do more than just making money.

Approach

After a series of interactions between Linda and I — i.e. a Branding Workshop with a questionnaire and several one-on-one conversations, we came to the conclusion that the brand should have a sincere and classic feel to it with a focus on photography.

With the result of the questionnaire and the conversations we've had, I started to formulate a logo and branding concept that would appeal to her ideal client.

After approval of concept, I developed the logo and a whole range of brand assets that resulted in a professional online and offline presence for Linda Graanoogst.

Results

The rebrand resulted in an elegant look & feel that gives the whole brand a more professional image.

"I strongly recommend Simon to every entrepreneur who is looking for a redesign or new design for his/her company. You're gonna love his work!"

— Linda Graanoogst, founder of Linda Graanoogst

Atelier Pan Linda Graanoogst Logo Brand identity Web design
Atelier Pan Linda Graanoogst Logo Brand identity Web design
Atelier Pan Linda Graanoogst Logo Brand identity Web design
Atelier Pan Linda Graanoogst Logo Brand identity Web design
Atelier Pan Linda Graanoogst Logo Brand identity Web design
Atelier Pan Linda Graanoogst Logo Brand identity Web design
Atelier Pan Linda Graanoogst Logo Brand identity Web design
Atelier Pan Linda Graanoogst Logo Brand identity Web design
Atelier Pan Linda Graanoogst Logo Brand identity Web design
Atelier Pan Linda Graanoogst Logo Brand identity Web design

"Simon is a tremendous good brand designer. Some years ago I met Simon in Utrecht, and when I saw some work of his hand(s) for TEDxDelft, I was captured by his design.

Simon also is a very nice guy, easy going, fun to work with, and he is always willing to create something astonishing for your company. I really love his art work and (brand) design.

And, he loves to co-create, and is always looking after our planet. Sustainability is his middle name.

"I strongly recommend Simon to every entrepreneur who is looking for a redesign or new design for his/her company. You're gonna love his work!"

Atelier Pan Linda Graanoogst Logo Brand identity Web design

— Linda Graanoogst, founder of Linda Graanoogst​ // Met Gemak In Het Nieuws

You deserve to get noticed. Get in touch. I'd love to help you stand out and attract the right clients with your brand.

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