STAIRWAY PRODUCTIONS — Atelier Pan

STAIRWAY PRODUCTIONS

Stand out in public,
blend in at an event.

LOGO and BRAND IDENTITY DESIGN

Stairway Productions is a Sound & Visuals company. Stairway Productions delivers audio setups —like speakers, mixers, amps and stuff like that for events and parties. Additionally they also provide the visual lighting setups —like lighting equipment and lighting installations.

Stairway Productions tends to operate in the background as a facilitator, but usually when I develop branding for a company I help them stand out from the crowd. This turned out to be an interesting paradox to work with during the design process. The challenge was to find a way to stand out in public for promotion purposes, but blend into the background at the actual event.

However when working at bigger events and with different partners (even with competitors), they need to be able to distinguish themselves —with subtle gestures only, as they need to stay in the background.

The iconic approach turned out to be a perfect solution to the challenge.

Atelier Pan Stairway Productions Logo Brand Identity design
Atelier Pan Stairway Productions Logo Brand Identity design

Objective

The objective was to develop a brand identity that can operate in a world dominated my men, while standing out in public and blending in at events.

Additionally, It had to be suitable to be used on a small scale (e.g. on labels for wires) as well as on a large scale (e.g. on the side of a van).

Operating in the background required the logo to work on black or dark blue (a sort of unwritten rule for the industry). And it had to be paintable on a flight case with a template, paint and a roller.

Approach

Together we defined a brand strategy for Stairway Productions during a Private Branding Workshop.

Based on the result of the workshop I was able to design a logo that accomplishes these goals; it can stand out and blend in, that works on different scales and is easy to apply (due to its simple form).

Results

It brand identity embodies characteristics like: iconic, masculine, tough/robust and angular, which make it easy to use, recognise and scale.

​"The new logo was very well received and will definitely provide us with a more professional look that suits the company."

— Menno Smit, founder of Stairway Productions

Atelier Pan Stairway Productions Logo Brand Identity design
Atelier Pan Stairway Productions Logo Brand Identity design
Atelier Pan Stairway Productions Logo Brand Identity design
Atelier Pan Stairway Productions Logo Brand Identity design
Atelier Pan Stairway Productions Logo Brand Identity design
Atelier Pan Stairway Productions Logo Brand Identity design
Atelier Pan Stairway Productions Logo Brand Identity design
Atelier Pan Stairway Productions Logo Brand Identity design
Atelier Pan Stairway Productions Logo Brand Identity design
Atelier Pan Stairway Productions Logo Brand Identity design

"Our old logo didn’t represent what we do anymore and was in need of a make-over. With Simon I’ve discussed which style and direction I wanted to go for. He came up with a variety of ideas and we continued until we found something that matched. The new logo was very well received and will definitely provide us with a more professional look that suits the company."

"The new logo was very well received and will definitely provide us with a more professional look that suits the company."

Atelier Pan Menno Smit Stairway Productions testimonial

— Menno Smit, Stairway Productions

You deserve to get noticed. Get in touch. I'd love to help you stand out and attract the right clients with your brand.