SUCCES TREK JE AAN — Atelier Pan

SUCCES TREK JE AAN

A new name asks for
a new look & feel.

LOGO, WEB and BRAND IDENTITY DESIGN

Succes Trek Je Aan helps ambitious female entrepreneurs dress themselves in such a way that clients just can’t miss them. With excellent marketing and high-end entrepreneurship she helps them double their revenue.

Atelier Pan Astrid Mast Succes Trek Je Aan logo web brand identity design branding

Before

Atelier Pan Astrid Mast Succes Trek Je Aan logo web brand identity design branding

After

Objective

The objective was to provide the Succes Trek Je Aan brand with a more professional image that better reflects and supports all the changes the brand has gone through over the years — a change of name, exponential growth and more focus on a specific kind of client.

Approach

During a Private Branding workshop we formulated the core values of the Succes Trek Je Aan brand — values that resemble the service they provide, it’s personality and the clients they'd like to attract: Unique, Independent, Influence, Progressive, Confident, Beautiful.

These core values were the foundation on which the concept for the whole brand was build. First the logo, then the website and finally all the other brand assets for e.g. social media, e-zine, e-book, presentations and roll-up banner.

“It was spot on with who I am and what I want my business to portrait. Everything clicked.”

Results

The rebrand resulted in a professional look & feel that resembles the brand perfectly.

“It's an extensive concept that I apply everywhere and that gives me guidance as an entrepreneur. The new brand guidelines save me a lot of time and energy.”

— Astrid Mast, founder of Succes Trek Je Aan

Atelier Pan Astrid Mast Succes Trek Je Aan logo web brand identity design branding
Atelier Pan Astrid Mast Succes Trek Je Aan logo web brand identity design branding
Atelier Pan Astrid Mast Succes Trek Je Aan logo web brand identity design branding
Atelier Pan Astrid Mast Succes Trek Je Aan logo web brand identity design branding
Atelier Pan Astrid Mast Succes Trek Je Aan logo web brand identity design branding
Atelier Pan Astrid Mast Succes Trek Je Aan logo web brand identity design branding
Atelier Pan Astrid Mast Succes Trek Je Aan logo web brand identity design branding
Atelier Pan Astrid Mast Succes Trek Je Aan logo web brand identity design branding
Atelier Pan Astrid Mast Succes Trek Je Aan logo web brand identity design branding
Atelier Pan Astrid Mast Succes Trek Je Aan logo web brand identity design branding
Atelier Pan Astrid Mast Succes Trek Je Aan logo web brand identity design branding
Atelier Pan Astrid Mast Succes Trek Je Aan logo web brand identity design branding
Atelier Pan Astrid Mast Succes Trek Je Aan logo web brand identity design branding
Atelier Pan Astrid Mast Succes Trek Je Aan logo web brand identity design branding
Atelier Pan Astrid Mast Succes Trek Je Aan logo web brand identity design branding
Atelier Pan Astrid Mast Succes Trek Je Aan logo web brand identity design branding
Atelier Pan Astrid Mast Succes Trek Je Aan logo web brand identity design branding
Atelier Pan Astrid Mast Succes Trek Je Aan logo web brand identity design branding
Atelier Pan Astrid Mast Succes Trek Je Aan logo web brand identity design branding
Atelier Pan Astrid Mast Succes Trek Je Aan logo web brand identity design branding

“I immediately fell in love with the logo!
It was spot on with who I am and what I want to portrait with my business. Everything clicked.

Simon helped me with every aspect of branding and I keep contacting him for support on new projects to keep the brand unambiguous, professional and clear.

“It's an extensive concept that I apply everywhere and that gives me guidance as an entrepreneur. The new brand guidelines save me a lot of time and energy.”

Atelier Pan Astrid Mast Succes Trek Je Aan logo web brand identity design branding

It's an extensive concept that I apply everywhere and that gives me guidance as an entrepreneur. I don’t have to reinvent everything as I did before — usually at the expense of quality, because everything had to be done quickly. The new brand guidelines save me a lot of time and energy.”

— Astrid Mast, Succes Trek Je Aan